Competition. When do you pay attention and how much?Everyone has a competitor. Well at least I hope so. Otherwise you may have other market challenges. Competition is a good thing. The saying…Nov 26, 2024Nov 26, 2024
I Met an Olympic MedalistWhat She Taught me About Perseverance and a Support SystemNov 4, 2024Nov 4, 2024
I’m a young startup. When should I start investing in PR?You’re a tech startup, post seed and pre series B. You’ve stood up marketing and have early customer traction. Bravo! The growth engine is…Oct 21, 2024Oct 21, 2024
Why cold outbound email no longer works.How to reach your customers where they’re at.Oct 14, 2024Oct 14, 2024
My Top 10 Podcast Recommendations (& Why).I’m an avid podcast listener, long before they became a marketing tactic to secure a listening audience. Maybe it’s because talk radio was…Oct 11, 2024Oct 11, 2024
Attribution. What sales really cares about and how marketing should better explain.The least loved marketing practiceOct 8, 2024Oct 8, 2024
Are you a product marketer or growth marketer? You can’t be both, right?This question comes up more than you’d think. There was a time where I couldn’t imagine operating inside a product company and not having…Oct 3, 2024Oct 3, 2024