Competition. When do you pay attention and how much?Everyone has a competitor. Well at least I hope so. Otherwise you may have other market challenges. Competition is a good thing. The saying…Nov 26Nov 26
I’m a young startup. When should I start investing in PR?You’re a tech startup, post seed and pre series B. You’ve stood up marketing and have early customer traction. Bravo! The growth engine is…Oct 21Oct 21
My Top 10 Podcast Recommendations (& Why).I’m an avid podcast listener, long before they became a marketing tactic to secure a listening audience. Maybe it’s because talk radio was…Oct 11Oct 11
Attribution. What sales really cares about and how marketing should better explain.The least loved marketing practiceOct 8Oct 8
Are you a product marketer or growth marketer? You can’t be both, right?This question comes up more than you’d think. There was a time where I couldn’t imagine operating inside a product company and not having…Oct 3Oct 3